WordPress Website Development for the “Panorama” Residential Complex | Real Estate

About the Project: A Digital Showcase for Modern Housing

The “Panorama” website was developed as the primary digital tool for presenting and selling apartments in the new business-class residential complex. Our goal was to create not just an informational resource, but a complete platform that would allow potential buyers to immerse themselves in the atmosphere of the complex, get all the necessary information, and easily contact the sales department.

The Client and Their Trust

ArtHouse Group is a leading Ukrainian construction company known for its innovative and high-quality residential complexes.

Importantly, ArtHouse Group is our long-term and repeat client. They have repeatedly trusted us with their web projects, and the site for the “Panorama” residential complex became another successful stage in our collaboration. The client needed a solution that would meet the high standards of their projects and ensure effective interaction with buyers.

Our Solution: An Interactive Tool for Sales

To achieve the client’s goals, we proposed a comprehensive solution that included:

• Multi-page WordPress Site: We used WordPress and Elementor to ensure flexibility, modern design, and ease of content management. This allows the client to independently update news and construction progress.
• Interactive Apartment Planner: One of the key features of the site is a custom-developed apartment selection tool. It allows users to view floor plans, check apartment availability in real-time, and choose the best options, which significantly increases engagement.
• CRM Integration: We integrated the site with the G+ CRM system, which allowed ArtHouse Group to automate lead acquisition and effectively manage customer interactions, optimizing the work of the sales department.
• Thoughtful and Responsive Design: The design and prototype were developed in Figma. We created a visually appealing and intuitive interface that works flawlessly on all devices—from desktops to smartphones.

Advantages of Our Solution for the Real Estate Niche

The website for the “Panorama” residential complex is a prime example of how modern technologies help solve key challenges in the construction business:

• Building Trust: Our long-term collaboration with ArtHouse Group is a mark of quality in itself. Additionally, features like regular updates of construction progress photos strengthen the trust of end buyers.
• Increasing Conversion: The interactive apartment planner doesn’t just entertain the user—it turns a passive visitor into an engaged lead, ready for a dialogue with the sales department.
• Optimizing the Sales Department’s Work: Thanks to CRM integration, no lead gets lost. Managers receive structured information about clients, which speeds up the sales process.
• A Strong Marketing Tool: The site becomes the central element of advertising campaigns, providing complete and attractively presented information about the property.

Results

The “Panorama” residential complex website successfully showcases the key advantages of the complex, offering users an engaging interactive experience. The integration of the apartment planner and the CRM system has significantly increased the efficiency of lead management and customer interaction. This has led to increased user satisfaction and a higher number of qualified inquiries to the sales department.

Our Proposal: A Long-Term Partnership in the Digital World

The success of the “Panorama” project is the result of our long-term collaboration with ArtHouse Group. We don’t just create websites; we build reliable partnerships, deeply understanding the business needs of our clients. We are proud that leading companies trust us with their projects again and again.

Looking for a reliable partner to implement your digital projects in the real estate sector?