Educational AR Platform for Learning Makeup in USA

The client, a seasoned makeup and lash artist with over 13 years of experience, is also the entrepreneur behind the CLASHD beauty platform. She recognized a gap in the beauty industry: making quality makeup education accessible and affordable for everyone.

In the US alone, there are over 2,000 offline makeup courses. Their prices range from $500 to $3,500 and even higher if taught by renowned artists or celebrities. Traditional, such training is time-intensive. Moreover, there was a noticeable absence of modern educational platforms offering AR capabilities that were easily accessible via smartphones. 

Outcome

In 7 months, Linkup Studio has developed and launched the MVP of GlamdPro mobile apps for Android and iOS from the ground up. Now, users worldwide can access top-notch, convenient AR makeup courses right from their devices. They can effortlessly craft their desired look with the finesse of a professional makeup artist, earn certifications for their newfound expertise, connect with mentors, and receive daily beauty tips.

Achieving results comparable to expensive offline training, users will be able to save over 10x with GlamdPro. The client collaborates with renowned US celebrities and makeup experts to curate unique courses and also runs marketing drives to attract more users. The partnership prospects look promising because Linkup Studio, as the tech and design partner, works hard to grow GlamdPro into a full-fledged education platform with various user roles and training programs.