Finup: Branding, UX/UI design, and web development for a FinTech with limitless virtual card solutions

Challenge

Finup was ready for the next step — evolving from a reliable regional product into a global player. The design base was solid, but the brand needed more: a sharper identity, a stronger digital presence, and a user experience people would remember.

Our goal was to upgrade everything — from brand strategy and identity to a fast, animated, high-performance website.

Solution

We worked across every layer: shaping the brand, creating a scalable system, building the visual identity, and delivering the website.

Logo and visual identity

Strong positioning was critical for expansion into new markets. The brand had to communicate instantly. We designed a custom typographic logo inspired by currency symbols, with sharp, futuristic forms that convey trust, movement, and clarity.

The visual language centers on radial gradients, minimalism, and tech-driven colors — balancing smooth experiences with financial strength.

We applied it across all channels: social media, digital materials, merchandise, and offline presence, ensuring Finup feels consistent everywhere.

Payment card design system

Cards became a core feature, not just an add-on. We created a sleek, unified physical card system that fits seamlessly into the Finup brand ecosystem.

Website development

The website was designed to convert.

Built with dark mode as default, enriched with custom animations and immersive 3D visuals, it combines a futuristic look with clear, intuitive UX.

Users can explore card features, track activity, and interact with the product smoothly. A blog was also introduced, giving Finup a voice to share insights on smart money management, card strategies, and more.

The entire build runs on Webflow — fast, scalable, and easy to manage.

Result

Finup stepped into the market stronger, more confident, and global-ready. The new identity communicates ambition, the website stands apart, and the user experience turns complex fintech processes into simple, intuitive interactions.

🏅 The project earned a CSS Design Awards – Special Kudos, honoring creativity, usability, and excellence in visual design.