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effie
Effie is an AI-powered platform that ensures compliance with internal standards and agreements between manufacturers, distributors, and retailers regarding product placement and promotions. Our purpose is to align consumer needs, the producer's vision and retailer implementation. Our ExpertiseRetail & Distribution: Over a decade of experience in complex retail and FMCG ecosystems. AI & Automation: Proprietary computer vision and data analytics that drive actionable insights. Systems Integration: Seamless connection of mobile apps, business systems, and cameras for field and HQ alignment. Our ImpactEffie ensures agreement execution between producers, distributors, and retailers — covering everything from shelf compliance and trade promotions to sanitary norms and in-store operations. Our platform collects data from field teams, automates compliance verification with AI, and transforms it into real-time insights. Brands get measurable ROI on trade marketing and full visibility into retail execution. Retailers improve store operations, reduce costs, and monetize compliance data. Field Teams focus on relationship-building, while effie takes care of the rest.
Est.
2017
Services
Sales automation
25%
Field Operations...
25%
Other BI & a...
25%
Sales Enablement...
25%
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