Sitka Zahid: Custom eCommerce for an Industrial Company

Client
Sitka Zahid is a Ukrainian manufacturer of metal products with over 15 years of experience in the market. The company specializes in turnkey fences and enclosures, offering a wide range of ready-made solutions for both private and commercial use. Over the years, the brand has built a reputation as a reliable supplier and partner for individual customers as well as corporate clients.

However, despite steady growth, the company’s online presence no longer met modern requirements. The outdated website complicated search engine promotion, had limited functionality, and could not fully satisfy the needs of different audiences — both B2C customers and B2B dealers.

Challenge
WEZOM was tasked with developing a custom eCommerce portal that would:

• provide a fast and convenient ordering process for all customer categories;

• allow the marketing team to launch individual landing pages for specific products or services;

• serve as a scalable and flexible tool for the company’s future growth;

• create a solid foundation for systematic SEO promotion and attracting additional organic traffic.

WEZOM’s Solution
We developed a modern eCommerce platform tailored to the client’s business specifics. The project covered the full development cycle: from design and architecture to programming and CMS implementation.

Key solutions included:

• Landing page builder in CMS. Company managers received a tool to quickly create unique promo pages. This enabled them to test marketing hypotheses, launch campaigns, and scale SEO efforts without third-party developers.

• Convenient product catalog. Customers can easily find the desired product, place an order in just a few clicks, and save it in their personal account. For B2B clients, the process became even more efficient, with options to repeat orders and track history.

• Loyalty program. The portal made it possible to introduce a progressive discount system, motivating repeat purchases and strengthening long-term relationships with both dealers and end customers.

• SEO optimization from the development stage. The site’s architecture was built with modern search engine requirements in mind, laying the foundation for organic traffic growth and reduced advertising costs.

Results
The launch of the new eCommerce portal became a real step toward digital transformation for Sitka Zahid. The company gained a platform that not only solved the problems of its outdated website but also unlocked new opportunities for business scaling.

• Custom landing pages proved highly effective in promotion: they are well indexed by search engines and bring high-quality traffic.

• The new catalog and personal accounts simplified the customer journey, positively influencing conversions.

• The loyalty program helped increase repeat orders and improved cooperation with both dealers and end consumers.

• Within just a few months after launch, the company recorded a noticeable increase in website traffic and customer inquiries, directly boosting profitability.

Today, the Sitka Zahid portal has been running stably for several years under WEZOM’s technical support. This demonstrates not only the quality of the implementation but also the fact that the solution has become a long-term strategic asset for the business. The company now has a modern, flexible, and efficient eCommerce tool that helps it stay competitive and expand its presence in the market.