PayTX: branding, UX/UI design and website development for a global fintech company

As PayTX set its sights on the European market, they needed more than just a website — they needed a digital presence that would instantly make sense to new users and new industries.

Our job was to take a fairly complex offering — covering everything from e-commerce and gaming to invoicing, credit card processing, and merchant tools — and present it in a way that felt easy, clear, and engaging.

We started by creating a new logo that reflected PayTX’s vitality and momentum while being rooted in clarity and trust. Then we established a visual identity and a brand book that included font, color, iconography, and a clear set of visual guidelines.

We began by conducting research, delving into market trends, rivals, and user expectations. Before starting design, it assisted us in building the wireframes and information architecture.

We started working on UX and UI when we agreed on the structure, paying particular attention to the checkout process. Even for new users, it has to be speedy and easy to use.

With design locked in, our dev team stepped in. The front end is fast and polished, with smooth micro-animations that keep things engaging without getting in the way. On the back end, we built a secure and scalable foundation to support growth — and give the front end room to shine.

A confident, conversion-ready website that opens the door to Europe.

It’s clean. It’s quick. It makes it easy for people to understand what PayTX offers — and trust it. Which, in the world of payments, is everything.