NFEST: Dynamic 3D Website for WEB3

Concept Design, UI/UX Design, Web Development, 3D Design, Branding

Project description

The main challenge of the project was to create an interactive 3D Web3 website that would deliver an unforgettable visual experience, showcasing the exceptional quality of the festival exhibition. Our goal was to highlight the relevance of digital art in the exhibition and increase conversion rates by providing compelling visual communication. We achieved this by showcasing various elements of the festival as captivating 3D art on the website. By seamlessly translating the feeling of the festival into the virtual space, we kept users engaged and immersed in the festival’s atmosphere

The project solution involved creating a comprehensive brand strategy that analyzed the target audience and identified their key needs and preferences. Drawing inspiration from this strategy, we developed a captivating branding and website design that transported users into a mesmerizing storm on Jupiter. The use of liquid metal textures evoked an abstract and tender representation of the galaxy, while carefully selected colors conveyed the essence and atmosphere of the festival.

To enhance the user experience, we incorporated sound effects that encapsulated the festival’s main idea and referenced the exhibition. Utilizing Blender and Adobe After Effects, we seamlessly animated the visuals, providing a captivating and immersive experience.

Deliverables

User Experience (UX) Design

• Target audience analysis & user journey mapping
• Detailed user flows, wireframes, and prototypes
• Interactive mockups (Figma)

User Interface (UI) Design

• Immersive visual storytelling elements
• Adaptive & responsive layouts optimized across devices
• Captivating graphic assets reflecting festival identity

Branding & Concept Development

• Comprehensive brand strategy
• Unique visual identity inspired by a storm on Jupiter
• Liquid metal textures for abstract galaxy representation
• Cohesive and captivating color palette

Interactive 3D Web Experience

• Integrated Three.js for seamless 3D visuals and animations

• Developed using React.js for scalable performance

• Engaging landing page with immersive interactions and animations (JavaScript)

Adaptive Web Design

• Optimized loading and performance metrics 

• Ensured a smooth, responsive experience across desktop, tablet, and mobile platform

3D Design & Animation

• 3D modeling and animation using Blender

• Visual effects creation with Adobe After Effects

• Seamless integration of animated 3D visuals onto the website

Sound & Multimedia Integration

• Enhanced user immersion through strategically integrated sound effects

• Audio elements reflecting festival themes and referencing key exhibits

Tools & Technologies

• React.js, JavaScript, Three.js

• Figma (Wireframing, Prototyping, Mockups)

• Adobe Photoshop (Graphic Assets)

• Blender (3D Modeling & Animation)

• Adobe After Effects (Animation & Visual Effects)