Creo: development of a seamless online edtech platform (LMS)

Our client is an education specialist who specializes in creating courses for artists. He experimented with a number of systems but discovered that none provided the gamification features, integrations, or usability he had in mind.

From the start, he played an active role — not just as a client, but as a co-creator. Together, we shaped an idea into a working product.

We set out to create a lean but complete LMS that meets modern standards for both learners and course creators. A key part of the vision: integrated gamification.

That’s how “CREO” was born — a new startup built from scratch. We concentrated on constructing intelligently, closely scoping, and providing a seamless, integrated user experience because we had just four months to launch the MVP.

Yeah, that’s a pretty comprehensive task with a raw starting point, but we began by strategizing the implementation, researching the market, proposing new features, and scoping the project.

We first concentrated on an MVP, a version that satisfied the fundamental requirements of administrators and students, given the magnitude. While administrators needed basic capabilities to publish and manage content, students wanted a seamless course-taking experience.

The original CREO version took our team four months to create. Among the most important LMS features were course creation and an integrated marketplace for premium material. Because of the user-friendly interface, students could easily blend courses and materials to construct learning paths.

Following the MVP’s release, we collected input from the client and early adopters, examined the most well-liked aspects, and identified areas that need improvement. We created a clear strategy for the next stage of growth based on these findings and our goal to add noteworthy capabilities.

We added a number of clever, user-driven features to the platform to increase its effect and level of engagement:

1. Systems of payment

We gave users additional convenient and straightforward payment options, by integrating Stripe, PayPal, and Wayforpay

2. Educational tools

We introduced testing modules, planners, and visual aids to facilitate systematic learning, which clarified and organized the study process.

3. Gamification

Modern education isn’t about boring rote memorization. We’ve personalized the experience by introducing characters. You can choose your avatar, earn daily rewards, level up, and track your progress with a dynamic progress bar. It’s all about engagement. On the platform, you can earn Creoins – a fictional currency – to spend in the gift store. With a leaderboard feature, you can interact and compete with others, making learning more exciting and interactive.

4. Integration of AI

Our target audience is creatives who constantly seek out cutting-edge solutions. During our work on the project, ChatGPT was released. We quickly embraced this trend and integrated it into our platform, resulting in an unparalleled tool that channels and amplifies the creative energy of our students.

5. Analytics and dashboards

We created user-friendly dashboards with visible data, such as student progress and course success, in one location to assist course authors in managing growth.

What started as a custom B2C project quickly proved scalable. We turned it into a SaaS platform that other education-focused businesses can use out of the box.

With white-label capabilities, each client gets a unique subdomain, custom branding (if needed), a dedicated admin panel, and a personalized student space — everything needed to run their own course platform. Now, it’s not just a product. It’s a business solution.

Today, the platform supports over 35,000 students and is used by 40+ clients as a SaaS solution — from large retail chains to niche ventures like meditation courses.

We continuously gather user feedback to encourage rapid adjustments. This iterative method has already raised course completion rates from 35% to 65%, which is much higher than the industry average of 13% (according to SupplyGem).

Throughout the project, Goodface was deeply involved — shaping not only the product but the business vision behind it. Impressed by the collaboration, the client invited us to become long-term partners.