YouScan and Wantent Partner Up: A New Level of Creative Campaign Analytics

YouScan, a leading social media listening platform, and Wantent, a top player in emotional content analysis, have entered into a strategic partnership.

What does this mean for brands, agencies, and content creators?

By combining the technologies of Wantent and YouScan, it has become easier than ever for brands, agencies, and content creators to understand how their marketing campaigns perform – from testing creative concepts early on to analyzing audience reactions and social media conversations after launch.

This joint solution unlocks unique capabilities:

• Emotional impact analysis
  Wantent allows brands to evaluate how their audience will respond to videos and ads before they go live.
• Real-time campaign performance tracking
  YouScan enables the analysis of consumer opinions, impressions, and marketing campaign virality on social media.
• A complete view of campaign results
  By combining data on the emotional impact of creatives with audience feedback from social media, brands can optimize their marketing strategies and investments.

“People react to content emotionally, and social media shows how those emotions translate into action. Our collaboration with YouScan enables clients to create a continuous cycle of content evaluation – from the first idea to its real-world impact”, said Oleksii Shaldenko, CEO & Co-Founder of Wantent.

“YouScan helps brands understand what’s being said about them online. With Wantent, we’re now adding a new layer of insight – how content is likely to make people feel before it even goes live. That’s a powerful tool for optimizing marketing efforts”, noted Leonid Lytvynenko, CEO of YouScan.

Key benefits of this partnership:

• Deeper understanding of campaign performance
  By blending emotional analytics with social listening data, brands gain a well-rounded view of their campaign’s impact.
• Smarter campaign planning
  Test and fine-tune creatives before committing a major budget.
• Anticipate outcomes and mitigate risks
  Identify content with viral potential or flag possible backlash before launch.

This collaboration is highly anticipated and is believed to help marketers build smarter, more effective marketing campaigns.

About the companies:

Wantent is an AI-powered platform for analyzing viewers’ emotional responses. It helps brands and media companies improve content effectiveness through deep emotional insights.

YouScan is a leading social media intelligence platform that uses AI to monitor brand mentions, analyze sentiment, and measure brand impact online.