Ukrainian company NERDZ LAB develops the global Reebok Fitness App

Ukrainian tech company NERDZ LAB has become the technology partner of the global sports brand Reebok. In collaboration with UK-based TV.FIT, the Lviv-based team is driving the full-cycle development of Reebok Fitness App — a comprehensive digital wellness solution.

The project has deep roots: NERDZ LAB joined in 2020 when the product was called Tona. After transforming into TruConnect, the platform rebranded as Reebok Fitness App, combining fitness, mental health, and community in one product. Despite challenges like the COVID-19 pandemic and the full-scale war in Ukraine, the team maintained consistent delivery, quality, and trust.

“This project is both a challenge and an honor. Working with Reebok means global recognition of Ukrainian tech expertise,” says Volodymyr Vrublevskyi, NERDZ LAB Co-Founder.

Now available on iOS, Android, and web, the app offers workouts, activity tracking, mental health tools, BLE device support, HealthKit, Health Connect, music services, and payments via PayPal, and Stripe.

A team of 11 specialists — including UI/UX designers, mobile/web developers, a business analyst, and QA — handled full technical support from research and UX to backend scaling.

About NERDZ LAB:

Founded in 2017 in Lviv, Ukraine, NERDZ LAB is a product development company with over 80 specialists. They support startups and businesses worldwide with end-to-end development — from prototyping to ongoing support.