Increasing the GPM on 8 Projects with Account Management
November 8, 2024
•
2 min read
Kyiv, Ukraine
Est. 2022
21-40
Areas where Wiseboard can get businesses out
• Delivery & Operations
• Business Development / Client Partnership / Account Management
• Marketing
• Sales
• Service Development / Productization
• Industry-Specific Expertise (HealthTech / FinTech / IoT, etc.)
• HR / Business Partnership / Recruiting
• Venture Building / New Product Launch
• Product Management
• M&A
Symptoms and Use Cases by Area
I. Delivery & Operations
C-level executives find themselves constantly managing operations and troubleshooting issues; projects are falling through or failing; misalignment exists between presales and delivery; challenges arise with managed teams; utilization rates are low; frequent client complaints; a high percentage of administrative tasks; GPM < 60%, NPM < 20%.
II. Business Development
Struggling to add new roles within existing projects, rates are not being reviewed, clients are not recommending your services, and some are opting out; there’s a lack of understanding about project dynamics and client plans; no upselling opportunities exist on accounts, and systematic processes are absent (QBRs, ADPs, KPIs).
III. Marketing
The inbound funnel is weak, primarily yielding small, short-term projects from startups rather than mid-sized enterprises; there’s uncertainty about niche positioning, competitive strategy, service promotion, and channel selection.
IV. Sales
Quality leads from outbound efforts are lacking, resulting in numerous small projects, with difficulty winning larger deals.
V. Service Development / Productization
Determining how to shape and structure the service line to enhance the customer journey, including competencies, action items, deliverables, KPIs, and packaging.
VI. Industry-Specific Expertise (HealthTech / FinTech / IoT, etc.)
Exploring the market landscape to identify growing subsegments and use cases worth pursuing and investing in. Stimulating clients to uncover upsell opportunities and growth, tailored to industry specifics.
VII. HR / Business Partnership / Recruiting
Transforming the HR function into a strategic partner for line managers and a business partner for delivery, resource management, and staffing.
Assisting in filling business-critical and Go-to-Market positions (Delivery / Business Development / Account Management / Sales / Marketing).
VIII. Venture Building / New Product Launch
Creating a pipeline for launching new products, similar to Genesis or Netpeak, or successfully launching a single product after selecting a niche.
IX. Product Management for New Products
Finding product-market fit, developing the MVP, executing go-to-market strategies, and scaling thereafter.
X. M&A
Owners looking to sell their business or secure investments for new products.
Build solid client partnership with account portfolio by enhancing business development function
Leverage delivery and business operations to ensure delivery quality and business manageability
Build a marketing strategy that secures high ROMI, strengthens digital presence
Develop new sales channels, enhance existing once, and drive revenue growth.
Conduct thorough market research and CustDev to identify sub-segments and potential use cases.
Identify growth and upsell opportunities within key account. Develop strategies and action plan
End-to-end guidance for setting up R&D centers, including decision-making on regional entry
Validate existing ideas, define potential niche, build go-to-marketing strategy and launch products
Build and rollout AI-based services for your service line
Launch technical partnerships with AWS/Microsoft/etc, complementary services and businesses
If your business is facing growth challenges like decline, stagnation, breaking through the growth ceiling, or too slow growth, Wiseboard is your go-to partner.
Wiseboard helps companies highlight growth bottlenecks, define critical areas for enhancement, prioritize these areas, and connect with advisors who can drive that enhancement.
Four Key Values for Your Business
1. Reduce Uncertainty
Gain a clear transformation roadmap that outlines specific actions, timelines, and investment strategies, enabling you to allocate limited resources effectively and achieve faster, more impactful results.
2. Access Unattainable Expertise
Leverage a top-tier team of experts who guide your transformation efforts, applying proven experiences and best practices that may be out of reach for smaller firms.
3. Stay Market Sharp
Receive timely insights into market dynamics, competitor strategies, and successful case studies, ensuring you remain at the forefront of your industry.
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