Softcery

WHO ARE WE?

We are a product management consultancy and implementation company serving exclusively bootstrapped and self-funded business-to-business software founders.

WHAT DO WE DO?

We serve founders who, through the experience and deep expertise in their given industry, see an opportunity to create a profitable, sustainable software business.

To those founders, we provide our product and software expertise, helping shape, validate, and implement the software product with the maximum chance of success.

HOW DO WE DO IT?

Our exclusive focus on serving bootstrapped and self-funded founders lies from the recognition of the uniqueness of the bootstrapped playbook, which calls for a thoughtful, tempered approach at business, as opposed to the “move quick and break things” approach of the VC playbook.

OUR METHODOLOGY
Our methodology is best described in our key principles:

1. Singular Focus

Target one specific persona (ICP). Solve one well-defined, real problem. Provide one clear, working solution. Develop one marketing/sales channel. Get PMF and $1M in ARR, then expand.

2. Sell First, Build Second

Validate the idea by securing preliminary sales before writing a single line of code. Confirm real market demand before investing money.

3. Strategy Over Experimentation

Experimentation is a tactic, not a strategy. It doesn't replace conviction and common sense. Have a clear and compelling strategy and a roadmap. It’s “think and grow rich”, not “iterate and grow rich”.

4. Get Profitable ASAP

Revenue is the only real traction and validation metric, and profitability is the only real scenario for long-term sustainability. Plan for eventual ROI. Bonus points if your return on capital outpaces the S&P 500.

5. Build a Calm Company

If you want drama, go build a startup and raise venture capital. But if you want a sustainable, profitable, niche B2B software business, you’re in the right place.

6. Make Your Software Good

Even though most of the software is now a commodity, the standards are high. Solid, reliable, user-friendly software won't give a competitive advantage by itself, but it's a necessary foundation for success.

SELECTED CASES

1. AwayAway: AI-Powered Travel Agency – awayaway.com

AwayAway combines travel expert knowledge with AI to deliver personalized travel recommendations. Features ATOL protection, high-touch service, and carbon-neutral booking. All recommendations are handpicked by travel journalists and tailored to each client's taste and budget.

2. Lemmy: AI Productivity Super-Assistant – lemmy.co

Lemmy is an AI assistant that connects with your work tools to save 10+ hours weekly. Like a Fortune 500 executive assistant, it learns your paerns and autonomously helps complete work tasks. Used by 3,500+ professionals for automated file processing and workflow assistance.

3. Bullseye: Person-Level Website Visitor Identification – bullseye.so

Bullseye provides person-level identification of website visitors, GDPR and CCPA compliant. B2B companies use Bullseye to reveal new prospects and grow their pipeline by knowing exactly who's visiting their website.

4. Eye4Fraud Rapid Checkout: Complete Checkout Software – eye4fraud.com/checkout

Eye4Fraud Rapid Checkout offers single-click checkout with built-in fraud protection (99.7% approval rate) and chargeback management. Features instant funding within hours and supports all payment methods. Helps reduce cart abandonment by simplifying the checkout experience.

5. ProperKey: Business Automation for Leing Agencies – properkey.co

Streamlines operations for UK leing agencies by automating tenant onboarding, property management, and landlord collaboration. Features include automated applicant pre-qualifying, viewing scheduling, instant credit checks, and smart contract generation. Integrates with leading real estate technologies.

6. AIXO: AI-Powered Project Management Assistant – getaixo.com

AIXO works natively in Slack and Teams to monitor project communication, identify blockers, and ensure accountability. Features automated blocker detection, communication monitoring, and regular project reviews.

7. Auxillary AI: Copilot for B2B SaaS Platforms – auxillary.co

Auxillary adds an AI copilot to B2B platforms, enabling users to interact through natural conversation. Handles everything from data retrieval to action execution, while providing proactive guidance and support. Pay-as-you-go pricing starting with free trial messages.