STVOL: eCommerce for a leading gun store

STVOL is one of the leaders in civilian gun sales in Ukraine. Today, the retailer officially represents over 100 global gun brands and offers one of the largest shooting ranges in Europe.

Our team has been working with STVOL for 4 years. We have implemented three eCommerce projects for them, with continuous improvements to the user experience on the client’s online store.

We built a unique eCommerce platform to meet the client’s non-standard business needs.

The user flow in the client’s market niche is significantly different from classic eCommerce, as the sale of civilian guns is strictly regulated. Moreover, the portal needed to adequately present the benefits of the STVOL brand and its projects, such as a shooting range and the range of goods offered. All of this had to be considered when developing the new version of the website.

The new website is seamlessly integrated into the STVOL digital ecosystem: it is connected with CRM, inventory management systems, accounting software, marketing tools, analytics platforms, payment services, logistics services, etc.

For the personalized recommendation system, the team implemented a neural network with a hybrid approach to filtering and integrated it into the store via API. The model constantly self-learns and improves.

The team’s efforts to simplify the user flow, improve the search experience, and digitalize the loyalty program helped attract a new audience and increase the engagement of existing customers.

Now, 100% of customers use a single loyalty system, combining both online and offline bonuses.

The new system of individual recommendations, based on AI, has significantly improved the dynamics of repeat purchases and conversion.

Our cooperation with STVOL is one of the best examples of the benefits of custom eCommerce development for unique business needs. It has provided the store with unlimited opportunities for scaling, functional development, and discovering new success formulas.