Salesforce engineering for UK FinTech leader

LendInvest is the UK’s leading platform for property finance. LendInvest’s mission is to make property finance simple.

For a long time, Salesforce has been the core environment for customer relationship management at LendInvest. To operate with the enormous data via Salesforce, LendInvest decision-makers started searching for a reliable partner to help them extend their Salesforce team.

LendInvest required a team who would be able to understand complex requirements, design and provide solution architecture and last but not least develop and deliver disruptive digital solutions to meet the most urgent market needs. This was the time LendInvest and Sparkybit started cooperation.

As Salesforce was an integral part of this vision, Lendinvest teams had a huge variety of ideas on how to ensure the best value at each step of the end customer journey. This is why during the first time Sparkybit engineers worked ad-hoc: customized basic flows, integrated specialized services, added features and constantly ran assessments for the system to work smoothly. Such an approach provided an immense operational advantage, as we were quick to meet end users’ needs, which is the key to fruitful customer relationships.

As time passed and the company’s Salesforce had grown drastically, an old Salesforce instance code base became hard to extend and support. Migration to a fresh Salesforce instance was a well-timed project, as it allowed to add brand new functionality and consequently cover LendInvest’s actual business requirements. Sparkybit arranged the whole migration process, including data migration and real-time data sync, and implemented relevant Salesforce analytical tools and CRM flows.

After LendIvest held its IPO, Salesforce has become one of the core operational advantages for LendInvest to focus on. Hence Salesforce development passed from ad-hoc tactical actions into a strategic instrument for good.