Revolutionizing apparel shopping with LiDAR-powered technology
The Challenge
The client was facing challenges in providing accurate body measurements for their customers due to outdated methods. Their traditional 2D measurement techniques failed to capture precise body shapes, resulting in poor user experiences and drop in sales. This shortfall negatively impacted both shopping and wellness experiences.
The Approach
Ciklum helped solve the client’s challenge by developing an innovative application that utilizes augmented reality and LiDAR scanning technology to capture a consumer’s unique shape with precision and ease. This advanced solution accurately measures body dimensions, overcoming the limitations of traditional 2D techniques. Additionally, we leveraged an extensive database of scanned body shapes to match each user with their closest digital twin.
The Results
- 94% increase in customer satisfaction with product recommendations
- 38% increase in conversion rates due to sizing recommendations
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