Revamping LG Electronics’ Sales Operations with Salesforce Solutions

About

LG Electronics, a powerhouse in consumer electronics with over 83,000 employees globally, is renowned for its innovative approaches in a competitive market. As the second-largest TV manufacturer worldwide, their need for a unified Salesforce solution was critical to maintaining their market leadership. 

Challenges: Integrating Disparate Systems

LG’s U.S. operations struggled with multiple, uncoordinated Salesforce platforms, leading to pricing inconsistencies and inefficiencies in customer service. The lack of a unified system hindered their ability to offer personalized services and accurate pricing across different business units.

Solution: Customized Salesforce Enhancement 

Redtag delivered a bespoke CPQ solution, harmonizing LG’s varied business processes while catering to the specific needs of each unit. This included a sophisticated pricing model and a customizable quote documentation process, transforming LG’s sales strategy and customer engagement.

Results: A Unified, Efficient Sales Framework

The shift to a single Salesforce environment has revolutionized LG’s sales operations, enabling:

• Cohesive Systems: Replacement of fragmented environments with a unified platform.
• Personalized Strategies: Implementation of new, customer-focused strategies.
• Seamless Integrations: Smooth integration with global LG systems.
• Optimized Pricing: More effective pricing strategies, improving deal success rates.
• Boosted Contributions: Enhanced profitability through more streamlined operations.

This project not only streamlined LG’s operations but also set a new standard for personalization and efficiency in sales processes.