Redtag Reinvents Salesforce for Canon Medical Systems

About

Canon Medical Systems, a leader in diagnostic imaging technology, encountered obstacles in optimizing their CRM analytics tools. The continuous need for updates, fixing bugs, and adding new functionalities was essential to keep up with their sales tracking requirements.

Diagnosing the Analytics Issues

Despite having interactive dashboards and insightful reports, Canon Medical’s CRM analytics tools needed regular enhancements and fixes to meet the evolving demands of the medical equipment market. Issues such as incorrect budget conversions, dataflow failures, and errors in user access rights were hampering efficiency and accuracy.

Strategic Solutions by Redtag

Redtag stepped in with a solution-focused approach, offering:

• Regular Updates: Ensuring the CRM Analytics dashboard reflects the latest changes, including integration for new members;
• Collaborative Efforts: Engaging with cross-functional teams for comprehensive and timely updates;
• Critical Bug Fixes: Addressing major issues affecting budget conversions, data flows, and user rights;
• New Feature Development: Introducing Budget vs Order Income tracking across Europe for enhanced decision-making;
• Improved User Experience: Increasing satisfaction among team members and boosting efficiency in sales tracking.

Realizing the Benefits of Enhanced CRM Tools

With Redtag’s expertise, Canon Medical Systems experienced a transformation in the usage of their CRM tools. The implementation of targeted solutions led to:

• More efficient and accurate sales performance analysis;
• Enhanced decision-making capabilities through the new Budget vs Order Income tracking feature;
• Increased team member satisfaction due to the improved user experience and quick response times.