Online store of underwear clothes

Online store of underwear clothes

The first task was to identify the products with the highest margins to increase the profitability of advertising. Based on this information, we segmented products by conversion. Based on the product’s characteristics, a strategy was developed to use marketing tools to interact with both the current market demand and the cold audience to obtain impulsive purchases. After that, additional channels were activated, and the advertising budget was more rationally redistributed based on analytics data. Thanks to these actions, we have steadily increased online store sales.