/NTRODUCT – Brand Book

We are excited to announce our new project for Introduct. We were tasked with creating a completely new branding for the company, taking into account their priorities and views. The main theses that we have identified to characterize the company: They always choose a trajectory of continuous growth Responsibility and trust in exceptional specialists are in the first place They are committed to innovative approaches and solving the most complex problems. We wanted to emphasize the company’s technological efficiency, professionalism, and modernity. The main logo should fully convey the company’s scope of activity. So our design team decided to use HTML tag brackets by making them in 3D and adding a gradient in color. We also decided to make an interesting element in the company name and replaced the first letter with ” / ” so that customers visually associate the brand with software development.