Nestb

How Onix developed a branding and homepage design for the property search portal.

The Onix team faced the following challenges:

1. Navigational Complexity Nestb aimed to offer quick access to distinct user journeys, catering to property buyers and sellers while providing essential information. Balancing these diverse user needs within the website’s structure posed a challenge.

2. Communicating Purpose Conveying what Nestb does and who they are was crucial—the bidding process for sellers and the buyer portal management system needed to be explained concisely and effectively.

3. Demonstrating USPs Identifying and showcasing unique selling points (USPs) that set Nestb apart from competitors requires a deep understanding of the real estate market.

4. Compelling Call to Action Crafting persuasive calls to action for various user actions, such as beginning an advanced search, accessing insight analytics, uploading property details, and downloading mobile apps, needed careful consideration.

5. Content Strategy Ensuring the home page’s and the brand book’s content was informative and helpful while maintaining a consistent brand voice was challenging.

6. Design Uniformity Achieving a uniform look and feel of Nestb’s homepage, including the mobile app, was crucial for creating a seamless user experience. This required meticulous attention to detail and consistency in the design elements.

7. Credibility Establishing trust and credibility in the real estate industry was vital. Designing elements that conveyed professionalism and reliability was a constant consideration for the homepage design.

8. Recent Search History Implementing a feature that tracked and displayed users’ recent search history based on cookies was a technical challenge that required privacy-conscious solutions.

9. Mobile Responsiveness Ensuring that the Nestb website and mobile app provided an equally user-friendly experience was essential in today’s mobile-driven world.

10. Brand Consistency Maintaining brand consistency while integrating the design across various platforms and materials, including the brand book, required meticulous attention to detail and design guidelines. In response to the multifaceted challenges posed by the Nestb property search portal project, the Onix design team crafted a set of innovative solutions designed to address each challenge head-on.

These solutions revolved around the central theme of creating a robust branding strategy and an exhaustive brand book while also encompassing the project’s critical home page design. With the ultimate goal of establishing Nestb as a trusted and distinguished name in the real estate sector, these solutions were driven by a commitment to simplicity, user-centricity, and a consistent brand identity. This section delves into the proposed solutions that would shape the Nestb brand’s identity and pave the way for a transformative online experience. In conclusion, the collaboration between the Onix design team and Nestb property search portal created a compelling brand identity and an engaging online platform that met the project’s objectives.

Nestb emerged as a strong contender in the real estate market, thanks to its refreshed brand image and user-centric approach, marking the project as a resounding success. Nestb’s enhanced brand identity and user-friendly platform attracted more users and fostered a sense of trust and credibility within the real estate industry.

This newfound recognition helped Nestb gain a competitive edge in a crowded market. Nestb’s users responded favorably to the revamped platform, praising its simplicity, informative content, and consistent design.