Modernizing FinTech Platform with Koverly

Technical Stack

The project leverages a modern technology stack carefully selected to ensure optimal performance and scalability:

Core Technologies

• Figma for UX&UI designs
• Webflow latest features incl. Webflow Analyze
• Alpine.js (v3.11.1)
• jQuery (v3.5.1)

Analytics & Marketing

• Google Analytics 4
• HubSpot Analytics
• Google Tag Manager

Integrations & Services

• HubSpot for marketing automation
• Intercom for live chat and CRM
• Cloudflare CDN

Client Overview

Koverly was founded by financial technology experts with a mission to redefine international and local payments for small to medium-sized businesses (SMBs). They created the first platform to combine foreign exchange and credit into a single, easy-to-use online payment tool. The platform helps businesses save on hidden foreign exchange and online payment processing costs while providing private credit resources to help companies maintain healthy cash flow.

Challenge

The client faced several key challenges:

• An outdated platform design that needed upgrading to meet current FinTech industry standards
• Need to stand out among specific market competitors
• Suboptimal user flow affecting sign-up and engagement rates
• The requirement to incorporate competitive functionality while maintaining platform uniqueness
• Complex third-party integrations needed for enhanced functionality

Solution: Comprehensive Platform Redesign

Discovery Phase

Our approach began with a thorough discovery process:

• Conducted detailed business analysis of competitors’ websites
• Identified critical functions and market best practices
• Collected relevant user data to inform design decisions
• Provided solutions aligned with industry standards
• Determined project scope and signed development contract

UX/UI Design Implementation

We implemented a comprehensive design overhaul focusing on user experience:

• Created a clean-looking, professional presentation of services
• Developed a structure that guides users directly to services
• Implemented straightforward navigation and comprehensive data visualization
• Ensured design aligned with the FinTech industry’s current trends
• Created multiple design versions before finalizing
• Maintained strict adherence to corporate brand guidelines

Web Development

Our technical implementation included:

• Full website development on the Webflow platform
• Integration of low-code solutions for improved post-launch management
• Custom CMS implementation for the blog page
• Migration of the FAQ section to a dedicated Support page
• Optimization of third-party API integrations
• Comprehensive QA testing and bug fixing
• Creation of explanatory maintenance video documentation
• Ongoing after-launch support

Advanced Integration Features

We implemented several sophisticated integrations:

• RapidAPI service for currency pairs data visualization
• Custom JavaScript calculator for user benefits calculation
• Login page authorization form connecting to the client’s app
• HubSpot integration for demo scheduling via calendar
• Intercom-powered live support chat
• Performance optimization for all third-party applications

Delivered Value

The platform redesign delivered significant improvements:

1. Platform Enhancement:

   • Successfully migrated to the Webflow platform with low-code solutions
   • Streamlined user flow for a better experience
   • Modern UX/UI design that clearly depicts the client’s brand identity
   • Professional business presentation among competitors

2. Functional Improvements:

   • Implemented interactive calculator for user benefit calculations
   • Created a blog page with CMS for improved marketing efforts
   • Migrated FAQ section from a third-party platform to increase user retention
   • Enhanced content management capabilities
   • Optimized website performance through careful API integration
   • Reduced dependency on third-party services
   • Improved platform maintainability
   • Enhanced security features

     Technical Achievements:

3. 

Post-Launch Support

To ensure continued success, we provided:

• Comprehensive explanatory video on website maintenance
• Ongoing technical support for any issues
• Performance monitoring and optimization
• Training for the marketing team on CMS usage
• Continuous assistance with platform management

The redesigned Koverly platform successfully transformed into a modern FinTech solution that not only meets current industry standards but also provides an exceptional user experience while maintaining optimal performance. The new platform effectively supports Koverly’s mission of simplifying international payments and providing accessible financial solutions for SMBs.