🟩🟢 Magnetiq Bank: branding and website development for European B2B bank

About the client

Magnetiq is a European bank out of Latvia, that provides innovative banking services and modern FinTech solutions for businesses.

Challenge

Magnetic Bank aimed to enter new markets and countries with new innovative and more accessible products, aiming to boost their standing in the FinTech world. So they needed a rebranding, which would reflect these ambitions. The challenge? Crafting a top-notch design that would position them as one of the major players alongside other big European companies.

Team squad:

Solution

We were responsible for the entire new design: logo, creation of a new corporate identity, brand book and manuals. As well as rethinking the company’s digital design — from the website to product interfaces.

We teamed up with a marketing team, who developed the positioning, marketing strategy, and a new powerful brand name — Magnetiq. It is clear, straightforward, and resonates well in every English-speaking country. Once the client gave the green light, it was our turn to step in.

Logo & brand identity for Magnetiq Bank

The first point was the designing of a new logo. We need to create something eloquent yet simple and recognizable, capturing the essence of the new positioning: to get a better collaboration experience. Our designers put forward a few concepts, and what you see now is the final choice.

We captured the essence of magnetism in the logo using two shapes: a circle and a square. These connected forms symbolize better interaction between the bank and its clients, reflecting the bank’s slogan: “Power in Collaboration”.

Visual identity

Next, we laid the groundwork for a new visual identity — new colors, fonts, and graphic methods and elements.

Brand guideline

But we weren’t just putting together a standard brand guideline; we were building something much bigger — a comprehensive design system for the bank.

Design system

We developed a clear design system that makes it easy to customize and scale any digital or offline design materials.

Bank website development

The Goodface team has already created a new UX/UI design for the bank, developed Frontend, and launched the main page. But hold on, there’s more to come. We’re busy working on the full website and some sleek interfaces for the company’s products.

Result