Horizon on-demand service platform

Horizon is an on-demand freelance service in Iraq. It connects professional service providers with people who need help with their household or business tasks. The on-demand industry is quite poor in Iraq, hence why the Horizon team needed support in reviewing the on-demand market and clarifying the needs of the target audience.

In close cooperation with the client, we passed the Discovery stage. To define the vector of the product, we shaped the problem statement and collected all the assumptions in a worksheet. Then undertook competitor analysis to find out what already existed in the market and how we could stand out. Uptech, with great engagement from the Horizon team, conducted user interviews & user tests.

Check out more https://www.uptech.team/work/horizon