HAULK: Unique eCommerce by a Leading Freight Carrier

Our team has successfully partnered with HAULK, a leading freight operator in North America, for a long time. Together, we have built a unique digital ecosystem for logistics management, encompassing fleet management, technical support, and partner collaboration.
The client has now decided to leverage their experience and established infrastructure to expand into a new business sector.

They approached us with a request to develop a full-fledged online store for auto parts and equipment.
Our goals were to:

1. Implement a sales system for parts from the company’s warehouses, utilizing a fully updated back-office infrastructure for the BodyShop auto repair service.
2. Develop a web platform for ordering and purchasing parts, catering to both B2B and B2C customers.
3. Integrate the website with the back-office platform to manage truck maintenance, inventory, pricing, offers, reporting, and analytics.
4. Implement a checkout system to provide personalized pricing for customers and integrate payment services.

The project enabled the company to capitalize on its expertise, infrastructure, and competitive advantages to enter a new business domain, auto parts retail.

The implementation of the portal delivered the following business benefits:

• 100% coverage of HAULK’s audience with a modern online sales service.
• A personalized eCommerce experience for all customer segments, which was previously impossible.

Early adopters of the new platform were long-time partners who had been using the company’s services and support for years. At the same time, the store attracted a new, relevant audience from the freight transportation industry.
The development of this unique online store became a significant eCommerce case for the WEZOM team in the highly competitive U.S. market. However, we are confident that the demand for such solutions will continue to grow.