November 14, 2024 2 min read

Harlinikken

Client: Harklinikken
Industry: Healthcare and Beauty
Region: Global (Britain, Denmark, UAE, USA)

Harklinikken is a leading provider of personalized haircare solutions, offering a range of
products designed to restore and maintain hair health. With a strong presence in
multiple international markets, the company sought a robust e-commerce solution to fit
its geographically diverse customer base.

 

Binary Future’s involvement:

This project involved a collaborative effort from our team of experts, including:
Front-end Developers: Leveraging React, Next.JS, and GraphQL to build a dynamic
and responsive user interface across all four websites.
Back-end Developers: Integrating Shopify Plus functionalities with Sanity/Vercel
headless CMS for content management and third-party API connections.
Project Managers: Overseeing the entire development process, ensuring clear
communication with Harklinikken stakeholders and timely project delivery.
Key Deliverables
Unified E-commerce Platform: Built four regional websites on a shared Shopify Plus +
Sanity/Vercel codebase for centralized management.
Subscription and Membership Integration: Implemented functionality for
subscriptions and membership programs, offering personalized product
recommendations and loyalty rewards.
Enhanced Analytics Tracking: Integrated 360-degree analytics systems to track user
behavior and gather customer insights.
Optimized Server-side Rendering: Optimized SSR for smooth user experience and
effective user tracking within the Shopify Plus architecture.
Regionalized Content and Design: Adapted the website content, design elements, and
payment methods for each target market.
Streamlined Testing and Deployment: Established a robust testing environment with
three dedicated testing and four staging environments for pre-deployment validation
across all regions.

Results
This case study showcases Binary Future’s expertise in building and scaling e-commerce
platforms for international brands. Our collaborative approach ensures a seamless online hopping experience, empowering clients to achieve their business objectives.

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