Overview

Bluemoon sought to streamline the management of a diverse range of high-end assets, including luxury villas, yachts, and private jets, across multiple countries. They required a dynamic, user-friendly platform that could present these assets to potential clients in an organized manner, while also offering powerful backend tools for managing inventory, pricing, and availability in real time. The solution needed to scale internationally and offer seamless integration with global luxury providers.

Solution

 We developed a robust and scalable Content Management System that empowered Bluemoon to list, update, and showcase luxury assets in a dynamic and efficient manner. The platform was designed with flexibility, allowing for real-time availability tracking, location-based listings, multiple language support, and varied pricing structures. This approach enabled Bluemoon to collaborate seamlessly with luxury service providers across the world.

Execution

Discovery Stage

During the Planning and Discovery stage, our team collaborated with Bluemoon to define the product vision, key features, and user needs. This phase provided the foundation for the entire platform’s development.

• Product Features List

  Detailed specifications for the platform’s functionality, from search filters to booking management tools.

• User Journey Map

  A visual representation of how users interact with the platform, identifying key touchpoints and opportunities for enhanced user experience.

• Product Roadmap

  A clear plan outlining the key milestones, timelines, and features to be developed.

• Web Platform Design and Mobile and Tablet Adaptations

  Comprehensive UI/UX design that balances aesthetics with functionality, ensuring ease of use while showcasing the luxury assets effectively. Designs optimized for various screen sizes to ensure seamless mobile experiences. A design system to ensure consistency in the user interface and streamline the development process.

• Clickable Prototype (without development)

  An interactive prototype to demonstrate user flows, functionality, and design concepts.

• Development Documentation

  Comprehensive technical documentation to guide the development team and ensure proper handoff

• Development Milestones

  A structured timeline to track progress, ensuring deadlines were met for each feature release.

MVP Development & Launch

Why We Chose to Develop the MVP First

Why We Chose to Develop the MVP First? To ensure the platform met Bluemoon’s needs without over-engineering the solution from the start, we launched a Minimum Viable Product (MVP)

The MVP focused on delivering the core features first—asset listing, availability tracking, and booking management—allowing us to collect feedback early on and iterate quickly. This approach enabled us to:

• Validate the platform’s core functionalities with real users.
• Test scalability and performance under real-world conditions.
• Refine user interfaces based on feedback before full-scale development.

Full Platform Development

Once the MVP was validated, we moved forward with developing and launching the full-fledged version of the platform, including an advanced client dashboard and a complete set of booking management features.

Key Features Implemented

• Asset Management Dashboard: Real-Time Availability & Pricing: Display the live availability and dynamic pricing of assets (villas, yachts, jets) across multiple locations, integrated with global providers. Bulk Upload & Management: Plugin listing management with bulk upload tools for assets, allowing clients to update or add multiple properties simultaneously. Automated Asset real-time updates on asset availability, condition, and location to keep listings accurate and up-to-date.

• Client Dashboard The new client cabinet was designed to allow users to manage their bookings, track availability, and request new services—all from a personalized, easy-to-use interface. The dashboard also integrates a calendar view, real-time asset availability, and detailed booking history for both clients and Bluemoon administrators.
• Integration with Worldwide Providers We integrated the platform with luxury asset providers from across the globe, enabling Bluemoon to manage thousands of listings in real time. This integration allowed for accurate, up-to-date pricing and availability information.
• Integration with Partners and Referral Program To enhance functionality and broaden the range of services, we integrated the platform with various APIs from partner providers, such as concierge services, travel agencies, and luxury transport solutions. This feature Referral Program allows providers to list assets on their platforms while tracking referrals and conversions. Each successful deal closure through a referral link rewards the partner with bonuses or commissions, creating a mutually beneficial ecosystem. The system provides detailed analytics on referral performance, ensuring transparency and motivating providers to actively promote assets.
• Real-Time Location-Based Search. Clients can search for luxury assets by location, ensuring they find assets that are available near their destination. This feature enhances user satisfaction by providing a seamless browsing experience based on geographical preferences.
• SEO was optimized to increase visibility in search engines, driving organic traffic to Bluemoon’s listings. Additionally, platform speed was optimized to ensure fast loading times and a smooth browsing experience for potential clients, even with thousands of assets listed.
• The platform features a comprehensive admin panel that enables full content management and real-time customization. Administrators can easily update text, images, pricing, and availability, ensuring the platform reflects the latest information and aligns with branding or promotional needs. With tools for managing user accounts, permissions, and platform settings, businesses can adapt the platform’s layout and functionality without external team, maintaining agility and efficiency in operations.

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