FC Dynamo Kyiv
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We faced a challenging but exciting task: to make the FC Dynamo website modern, convenient, and multifunctional. Our team decided to raise the bar and create the best football website globally.
Why the best? Good question.
Let us tell you now! 🙂
Without understanding past challenges, it isn’t easy to plan for the future. Therefore, we started by researching the experience of Dynamo departments with their old websites (remember, there were THREE) to understand clearly what works and what doesn’t.
Work process, interviews, prototype development
Process
We, Linecore, came in as experts. Our team also went to the matches and loved Dynamo, so we were very motivated by this project and thoroughly approached the preparation.
— What is it like to be a fan? Why do people go to football? Do they associate themselves with players?
— How can we help people be closer to their favorite “Dynamo”?
We interviewed all Dynamo departments: IT, TV, store, marketing, website, and fan club.
We conducted in-depth interviews with dozens of fans and gathered valuable information.
Furthermore, we asked the respondents: “Why do they support the club, and how did the history of rooting for a team start?”
It all started with a grandfather, father, or friend who took a relative to a football game for the first time, which was the beginning of a fan’s journey.
We realized it’s a story about being involved in something big and wanting to share it. So we looked at the club’s website from the standpoint of the person going through the experience of attending the match. We saw how we could help them get closer to their favorite team.
Many people follow match text broadcasts, so we have created match centers on the Dynamo website dedicated exclusively to a specific team’s game.
The club’s attributes (T-shirts, scarves, sweaters, and other souvenirs) are essential for the fans, so we needed to create a single platform where they can do everything:
- Buy a ticket.
- Watch a match.
- Choose their favorite player’s T-shirt.
- Find out where to get a discount on the “Friends of Dynamo” program.
- See photos and read the news after the game.
Thanks to the power of design, we improved the user experience on a single platform and gave them everything they expected.
We started working on the design by brainstorming and putting all the ideas and visions on paper and in pixels.
We analyzed marketing and studied user pains, trends, and expectations.
We mapped out the user’s future path on the site and drew the first sketches.
We created high-fidelity prototypes in full color.
During the work, we analyzed the sites of all the best football clubs globally, found inspiration, and figured out where to go.
Analyzing the websites, we saw confirmations of our hypotheses on the world’s platforms of the best football clubs. This gave us a lot of confidence, and we continued to work on the aesthetics of the Dynamo website.
Aesthetics in football is essential, and it should be trendy and unique. It was based on the key aspects of the football club’s identity.
We dedicated 300+ hours to the study.
Creating layouts
Football matches occur both during the day and in the evening. The site user needs to check the information or watch the game quickly.
For the comfort and health of your eyes, we have created two versions of the site: night and day mode. Modes switch automatically: night starts at 9 pm and day mode at 6 am.
However, you can switch to a convenient mode with one click whenever you want and see a clear picture regardless of the time of day.
Here, we can authoritatively state that no football club has made such a decision before us! 🙂
The world saw the new ﹥ Dynamo website
We have developed a suitable server architecture that automatically controls the website’s load and ensures its fault tolerance. The portal works correctly even if hundreds or thousands of users visit it simultaneously.
You can evaluate the new virtual home, “Dynamo Kyiv.”
Thanks to the websites we work on so hard, we want our customers to be successful and their online visitors to get what they want.
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