Doorstead is a full-service property management platform. Inspired by their time at Uber and experiences with property managers, the founders Ryan and Jenn built service-guarantee inspired property management to eliminate inefficiencies for homeowners and renters.
Since 2019, Doorstead has been helping thousands of homeowners increase their profits by guaranteeing accurate rent and reducing vacancies, and helping renters find high-quality homes they love.
Our goal was to achieve the best possible performance optimization of the existing Doorstead site (according to Pagespeed Insights metrics). The hypothesis were that better site performance would help increase the conversion rate on the website.
Another challenge was the speed of producing new pages and designing the system so that Doorstead could quickly assemble new, personalized, and customized pages for each marketing campaign.
The performance optimizations allowed the Doorstead team to increase conversion rate (CR) performance for some campaigns up to 20%, which is a huge cost-saving advantage.
The accessibility and personalization improvements also helped improve the CR (but not measured yet in exact numbers).
Launching new campaigns and tests helped the dynamic Doorstead team stay ahead of the competition and move forward with their goal of becoming the leading property management company in the country.
