Digital transformation for the leading car company

Client

Opel is one of Europe’s largest car manufacturers. Opel’s brand promise, “The future belongs to everyone”, is targeted not only at the vehicles but also includes the digital services that Opel offers its customers.

Challenge

Our client required support in their digital transformation journey. Since 2009, we have supported Opel with mobile websites and apps, fully responsive and standalone applications. Our approach combines design thinking, proof of concept, pilot projects, and series development. In close cooperation with Opel, we test our solutions in rapid, iterative tests up to the finished product. From a broader perspective, the project entailed frontend development for Opel, Vauxhall, and 26 markets.

Solution

Avenga built CoRe Visualizer for distribution on 26 markets, allowing Opel to maintain content with minimal administrative effort centrally. A new responsive frontend for the Opel vehicle configurator is based on a Java backend. It was developed and rolled out within three months for all the markets. As a result, its performance increased by 30 %, and the abandonment rate fell by 15%.