November 10, 2024
•
3 min read
Designing mobile and web experiences for yacht renting
From the early stages of the project, we collaborated closely with Aceplace team. We helped them realize their business and product vision by designing a seamless cross-platform experience for their users.
Firstly, we created wireframes for the mobile app, developed a visual language, designed the entire app, and documented it in a design system that was ready for development. Later, we extended this design system to their desktop web application to ensure consistency across platforms.
Contribution
- Mobile app design
- Market Research
- Web app design
- Design system
- Responsive web design
- Visual comms
Location: Dubai, UAE
Duration: 3 months
Clients feedback
Excited brought passion and expertise to the project that resulted in the delivery of a compelling UI/UX design of the web and mobile online platform. The team was professional, communicated well, and always delivered on time.
CEO, Mubarak Muaz
Exploring and finding the best yachts and water sports in the UAE
Users start their journey by using the search and explore sections, which display featured offerings and help them find what they’re looking for. To ensure a smooth user experience with excellent usability, we included only essential parameters initially, with the rest kept as secondary filtering options.
Listing pages
To help users navigate easily, we created a minimalist listing page and grouped information based on their usage.
Booking flow
In order to create a smooth booking process and gather essential user information, we employed a linear approach by dividing the process into separate steps. This enabled users to focus on one data set and set of questions at a time, leading to an excellent user experience and a fast booking flow.
Split payments
One amazing feature that we designed was split payments. It allows users to split payments with their friends and family who are part of the booking. To ensure that this experience is a breeze for everyone, we designed flows that cover all types of users and possible use cases focusing on one mission – making it easy for everyone.
First experience
Ensuring a smooth onboarding process is key to the success of an app. That’s why our team created a seamless registration and onboarding flow that is contextual and prompts users to create an account at the right time. This approach helped us achieve higher conversion rates for account creation.
Host dashboard
Our mobile app update streamlines host operations by integrating key features: a bookings system for managing reservations, a calendar to control availability and add bookings, and the ability to toggle between multiple business accounts, all designed for efficiency and ease of use.
Light and dark mode
We’ve introduced a dark mode, recognising that it’s easier on the eyes for many, especially in low-light environments. Additionally, this feature caters to those who prefer a cohesive aesthetic, aligning with users who set their entire device to dark mode for a uniform look and feel.
Desktop experience
Our team has extended the Aceplace experience to the desktop web, ensuring users can interact with our platform from any device, providing consistency and accessibility. Additionally, having a web app enhances our visibility, as it passively increases our chances of being featured in Search Engine Results Pages (SERP), making Aceplace more discoverable to potential new users.
Design system
Design systems streamline our process, allowing us to design and code elements once for indefinite reuse, which enhances consistency and saves both time and money. This approach enables our teams to efficiently replicate the intended user experience across various platforms.
Marketing and visual comms
Without marketing, no users will experience the UX. Thus, we’ve intensely honed our marketing visuals to draw new customers in.
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