February 18, 2025 3 min read

Create videos that sell – Shuut for advertising automation

Project Overview

Shuut is an innovative mobile application that simplifies the process of creating promotional videos and launching effective video campaigns on social media.

The team that approached us already had an existing iOS app. Since the first version was native to iOS and the second one needed to be hybrid, we decided to first complete the Android version on React Native and then migrate the iOS app to the same technology.

Designed for entrepreneurs, small business owners and marketers, Shuut provides an easy-to-use tool for creating high-quality video ads without wasting time and resources.

The Challenge

In today’s digital landscape, video marketing has become an essential tool for businesses. According to an Adweek infographic, 76% of companies that used video content in the past year reported a positive impact on their business, and over 60% plan to increase their investment in video marketing. However, businesses face several challenges in leveraging video marketing effectively.

A major challenge for businesses in video production is the lack of technical expertise, making it hard to produce high-quality content.

High costs for editing and advertising services further limit smaller businesses, while precise audience targeting remains tricky, leading to ineffective campaigns.

Additionally, managing video campaigns is time-consuming, requiring significant effort in planning and analysis.

Although modern devices can offer high-quality video recording, proper editing will make such videos convey the intended message much better, look more professional, and fully achieve their purpose.

The Solution

Shuut was developed to solve these problems by offering an intuitive, all-in-one approach to video advertising.
Key features of Shuut:

Easy-to-use video creation tools:
The intuitive interface guides users through each step, from choosing a template(??) to customizing content, making it accessible for anyone looking to create eye-catching videos quickly.

Automated video editing:
The app streamlines the editing process by automatically trimming and enhancing videos, ensuring a polished result. Users can easily personalize their videos by adding logos, fonts, and background music, saving both time and effort while still achieving high-quality content.

Targeted ad campaign setup:
Users can easily set up and launch ad campaigns from the app by selecting their target audience and budget, enabling precise audience targeting and maximizing video marketing efficiency.

Built-in video processing and compilation:
Shuut handles video editing entirely within the app, eliminating the need for third-party software.

  • On iOS, the app utilizes AVMutableComposition, ensuring smooth and efficient video processing.
  • On Android, video editing and compilation are powered by FFmpeg and Yoga, providing high performance and flexibility.

Smart analytics and reporting:
Provides automated, real-time performance reports, giving users valuable insights into the effectiveness of their video ads.

Integration with major social media platforms:
The app ensures maximum reach by automatically publishing ads on Facebook, Instagram, and other platforms.

Technologies

To create a reliable and scalable product, we used:

  • Frontend: React Native(with native modules), iOS, Android,
  • State Management: MobX
  • Backend: Node.js, Express.js
  • Infrastructure: AWS, Firebase

Summary

Shuut is a revolutionary tool in the field of video marketing. With its intuitive design, affordability, and automated video creation process, Shuut enables businesses to leverage video advertising effectively. Regardless of marketing experience, Shuut is the simplest and fastest way to create and manage powerful video ad campaigns.

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